What differs
- Models and custom weights: Bedrock offers models from many providers plus Custom Model Import. Google offers Gemini and other models, plus self-deployed open models from Model Garden.
- Data retention: Bedrock sets retention per AWS Region through modes (none, default, aws_review); some models require AWS retention or review and are unavailable under zero retention without approval. Google caches Gemini data by default for up to 24 hours and documents feature-by-feature steps toward zero data retention.
- Published compliance: AWS says Bedrock is in scope for ISO and SOC, HIPAA eligible, usable in compliance with GDPR, and FedRAMP High in GovCloud (US-West). Google lists Generative AI on Gemini Enterprise Agent Platform in its SOC 2 and ISO 27001 scope and as a HIPAA-covered product.
- Naming: Google’s docs now call the platform Gemini Enterprise Agent Platform; contracts may use either name.
- Pricing: both publish per-token pricing by model.
Who each tends to fit
The choice usually follows your existing cloud and which proprietary models you need. Confirm the retention mode and region for every model before production.
Last checked: . No winner declared.